Shortening Enterprise Sales Cycles for Start-ups and Scale-ups
Start-up and Scale-up founders for Enterprise and Deeptech products and services are typically not from sales. VCs, Investors and Accelerators leave sales as an afterthought, that anyone can do.
What do founders need? Sell sooner more quickly, make fewer mistakes, better position their product/service, decreases capital requirements (sales are the cheapest equity), and make better decisions on hiring sales and marketing teams.
How I help Start-up and Scale-up Founders and their Investors
To help founders and VCs bridge the gap between initial funding and sustainable revenue, I provide a structured advisory framework designed to replace trial-and-error with a proven sales engine. Recognizing that even elite accelerators often leave founders unprepared for the complexities of commercial execution, I offer a blend of high-level coaching, hands-on implementation, and a steady sounding board for strategic decision-making. My approach moves beyond the "one-off workshop" model, instead providing the sustained time and mentorship required to help founders synthesize a unique sales model that works for their specific market. By coaching leaders to avoid the common pitfalls of premature hiring and unstructured outreach, I ensure they have the clarity and confidence to transition from technical experts to commercial CEOs.
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Identify your key pain points in the lead generation and sales funnel. What is stopping you selling efficiently? Concrete outcomes to improve sales
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One-to-one coaching on all aspects of sales for founders.
Dig into every aspect of the sales process, identify the gaps, prioritise and set actions and targets.
Questions understand the importance of every topic, this is not sessions to “tell” fundrs what to do, they have to grow to believe it, to make it happen,
Pragmatic, actually helping founders understand their challenges, and create the processes, implementation, internal training etc. that they need to sell. It is not just more theory and hand holding.
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Fractional sales leadership role to get your sales moving.
Why Me
Mentored and coached 100s of start-ups and scale-ups in sales
Partnered with multiple accelerators including the Royal Academy of Engineering’s Enterprise Hub, Schott Start-Up Accelerator and the RAE Africa Prize.
Contact Me
Interested in accelerating your sales? Fill out the form and I will be in touch.